The GE Matrix was created in 1970, when General Electric hired McKinsey & Company to help them manage their large strategic business unit portfolio. The idea here is to help assess the strategic business units, but also product lines. Normally, it’s used for corporate strategy creation. Understanding the industry attractivenessĪs the same diagram PowerPoint template series, you can also find our Data Mining, marketing segment, Porter’s five forces, SWOT Analysis, BCG Matrix, Artificial Intelligence, National Diamond and BlockChain PowerPoint templates.Īt its core, the GE Mckinsey matrix is a professional tool created for portfolio analysis.There are 9 professional GE Matrix Templates designed by our team together with What is the GE Matrix and how can it help? Doing that might not seem that hard at first, but there are a few things you need to take into consideration. The main focus is on bringing in a way to invest with exceptional results for investors, while also minimizing risks. That’s where a concept like the GE Mckinsey matrix comes into play. Knowing where and how to invest is extremely important, as GE matrix will help diversify your portfolio and also generate the most profits.
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